Adding value is key to a your promotional product item’s success.
With the rise of lifestyle trends like de-cluttering, downsizing, and minimalism, people are very reluctant to hold onto things that don’t add to their lives. More than ever, it’s important that the promotional items and gifts your business gives out are useful, desirable, and high quality.
Here are a few points to consider when looking for promotional items with a higher perceived value:
1) Always start by thinking about who your recipients will be and what they might need or want.
2) Choose retail-inspired promotional items with impressive features. Focus on packaging and presentation to make each item feel more like a gift.
3) Use multi-feature products or gift sets that serve more than one purpose. Put a strategy into your design or imprint to make it look as nice as possible.